Losing clients should be a learning experience for any business. With this email, we found a fun way to let former clients know that we were willing to change in order to get them back.

When a promotional email went out with a broken hyperlink, it was actually an opportunity to reach our audience in an entirely different way. The self-effacing tone and comically transparent attempt to spin the mistake connected with readers, and this email ended up having an open rate of 64%, the highest of the entire email campaign.

As part of the account-based marketing campaign promoting CareerBuilder Employment Screening, this email marries the content of our popular Marijuana at Work webinar with the ABM campaign’s “Think outside the checkbox” messaging.

Data from previous email sends clearly show that incorporating the names of the recipient and the company can improve engagement.

CareerBuilder’s eCommerce department relies heavily on email communications. This email conveys a sense of urgency and a little humor while also highlighting the product benefits.

These weekly sends to a targeted base of small business leaders sharing useful insights from CareerBuilder’s employer-facing blog were consistently among our best-performing emails.